Another year characterised by the synergy between O-One and Kartell to recount the 2016 edition of the Salone del Mobile di Milano in real time.
The partnership between Kartell and O-One has been in force since 2010: again this year the agency team is taking part in the 2016 edition of the Salone del Mobile di Milano alongside the leader company in the design sector, taking care of its communication in real time throughout the Design Week.
The Salone del Mobile is a strategic event for the brand’s activities and O-One has developed ad hoc key visuals for the event, besides an editorial plan that includes: overseeing the company’s social media channels (Facebook, Twitter, Instagram and Pinterest), constant digital PR and live blogging directly on the stand, and the production of personalised photographic contents.
In addition there is the opening of the new Official Kartell Snapchat channel that describes the key moments in the stand and at the exclusive parties in an innovative and trendy style.
The project successfully recounted Kartell’s experience at the Salone del Mobile di Milano: already during the first day Kartell was the brand with the highest number of interactions on Instagram; on 13 April, the second day of the event, the #SaloneDelMobile topic trend promoted by Kartell made the brand one of the most clicked and visible on Twitter.
The O-One team developed an effective storytelling, the result of a winning strategy of advertising and publishing contents. Kartell is one of the major participators in the Salone del Mobile di Milano every year, besides being of the leaders of Made in Italy design in the world. This year, thanks to the collaboration with O-One, the company’s presence at the event confirms a “best practice” also from a communication point of view.