The Italian company, leader in the domestic appliances sector, intends to use the social media to promote the Smeg 50s Style range and a lifestyle oriented towards health and wellbeing.
O-One has been responsible for the communication concept for the contest, the editorial plan and the social media adv on the Facebook and Instagram channels.
The new “Condividi il tuo #MomentoBenessere” (Share your #WellbeingMoment) contest conceived to launch the new juice extractor from the Smeg 50s Style line and to promote a healthier lifestyle features on Smeg’s social media channels and on the smeg50style.com website.
Users are invited to photograph from above the ingredients of their ideal juice and to download the picture, accompanies by a brief description of the ingredients and reasons for the choice, on the smeg50style.com website subject to registration. Users who have linked one or more social profiles to their account can make an upload of files selected from among those posted on the profile with the #MomentoBenessere and #smeg50style tags.
It’s possible to take part in the contest by sharing your photos on the social media or voting for your favourite: the prize is the new juice extractor and many other small domestic appliances from the Smeg 50s Style line.
O-One has been involved in the project in order to define the communication concept and the editorial plan supporting the social media advertising strategic plan on the Facebook and Instagram channels.
With the objective of promoting and encouraging participation in the contest, the agency has also carried out digital PR bringing in six digital influencers specialised in the food, lifestyle and fitness area.
The contest is still ongoing: it’s possible to download images until September 30 and to vote for photos until October 06, 2016.
The regulations are available at: www.smeg50style.com/it/momentobenessere/