Medela Italy, Italian branch of the worldwide manufacturer of medical equipment and solutions for breastfeeding, has chosen O-One to manage its social media positioning.
To create a B2C communication campaign that would bring Medela closer to Italian mothers - the consumers of its products related to breastfeeding and maternity- reinforcing brand awareness and integrating the launch of a mobile media plan for a dedicated App.
Enhancement and integration of social channels as the primary tool for addressing the needs of the brand: the strategy designed for Medela Italy focuses on delivering editorial content and managing social advertising campaigns that target Medela's brand values, products and know-how.
Attention and sensitivity to the issues of breastfeeding, maternity and the family sphere in an empathic and parental tone have boosted Medela’s social presence and established a sincere dialogue with its community on digital platforms, creating competent and lasting interaction almost as intimate and emotive as the experience of breastfeeding itself.
NEXT CASE STUDY
FILL OUT THE CONTACT FORM
SEND YOUR APPLICATION