Key actions: - Realization of a PDF on demand 'Create your MyFuture'. - Clear and complete information about the initiative. - Contents intended for being shared on the main social networks. Results achieved: - Increase of the brand awareness thanks to the publishing of the voluminous Social Responsibility Balance Sheet in PDF format rather than printed out. - Strategical alignment with the digital container 'My Future' concerning Vodafone group corporate social responsibility.
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