www.ambiente.quiubi.it was created not only to inform, but also to increase brand awareness and create engagement through a lucid, emotional approach. Designed to express the principles of sustainability and social responsibility, it is a practical invitation to use e-banking services to help reduce CO2 emissions, because fewer trips to the bank are needed, and also to save paper by receiving account statements and other banking documents online. The project received the Special Stars prize in the Graphic Design and Usability categories at the XIII edition of the Mediastars Awards.