Key actions: - Coordinated action of blogosphere engagement and video sharing for the models Xperia X10 and X10 Mini. - Direct contact of opinion leaders in target. - Web sharing of videos and regular seeding activity. The action of blogosphere interaction has accredited our products among the users and has increased the spreading of informative contents and video. Results achieved: Immediate availability of the product in the main search engines thanks to the maximized indexing stemming from the positioning of contents and awareness on the models being launched.