Key actions: - Creation of the Concept video teaser. - Viral Teasing Strategy in the cross-cutting channels. - Creation of product concept video unveiling. - Worldwide launch strategy. - Involvement of opinion leaders worldwide. The first teasing and spreading phase saw the involvement of all the users, stimulating curiosity, rumour and expectation around the video. The second phase was addressed to the core target through the contact of opinion leaders from the world of agriculture to that of advertisement. Results achieved: Video Teaser: 18,661 views Video Unveiling: 26,339 views 30 publications worldwide in relevant blogs and fora (e.g. Ads Of The World)