Video seeding campaign of the clip 'Bite More' to promote the Maxibon-labelled contest. Key actions: - Contact of reliable bloggers. - Intensive activity of video seeding on Facebook in target groups and pages. Results achieved: - The video was uploaded on the main video sharing platforms, thus increasing its visibility on the Web and improving the indexing of Bite More contents. - Currently, the video has more than 38,000 views, which indicate a positive assessment of the contest and the video itself.