Digital relations activities on the occasion of the launch of the Blu-ray DVD for the movie 'Basilicata Coast to Coast' Key actions: - Information activities on the release of products. - Creation of hype around products through the - contact of reliable bloggers and opinion leaders in different fields. - Sharing of new contents. - Creation of an event for bloggers. The director and the production crew were there to watch the projection of exclusive videos. Product experience to test the 3D and Blu-Ray technology. Results achieved: - Intensification of traffic on the on-line store of Eagle Pictures. - 15 publications in the blogs. - 10 Opinion Leaders participated in the meeting with the director. - 4 video interviews with Rocco Papaleo have been published.