Coordinated activity of on-line spreading and promotion of the 'Mettici la faccia!' contest supported by Conad-Leclerc. Key actions: - Blog contact, magazine and target community. - Activation of two Facebook engaging ads with redirection to the landing page of the contest. - Facebook seeding in groups and target fan page. Results achieved: The actions of user engagement had a positive feedback, showing a great popularity rating for the contest and arousing a great deal of interest to the event in the social framework and a spontaneous sharing among users.